How to Improve Your E-Commerce Site Quickly
The tips in the post are industry classics, which many e-commerce managers have probably already heard but may not yet have implemented:- Reassure potential customers with security certificates;
- Implement a cart that allows purchases without registration;
- Offer a discount coupon during registration;
- Reduce the number of clicks;
- Always show the phone number for customer support;
- Do not force customers to enter a large amount of information in a complicated way;
- Coupons are always welcome and give customers motivation;
- Allow a shipping address different from the billing address;
- Keep the electronic cart always visible;
- Improve the thank-you page.
How Can You Increase Users' Perceived Reliability?
The perceived reliability of your e-commerce site is the most important factor for overcoming initial distrust and increasing both the number of products and the amount of the first purchase. Trust is built through a polished image, clearly visible contacts, online chat, security seals, and so on. The EasyAudit WEB service (www.easyaudit.org) checks web applications for vulnerabilities and issues a guarantee seal. It is a real “mini” Penetration Test, performed by professionals and tailored, including in cost, for Italian SMEs. Anyone who has suffered intrusions knows the value of this kind of activity, compared with classic “SSL” and/or “Malware Free” seals that have little to do with real security!Want to know how exposed your website is?
EasyAudit WEB checks websites, portals and e-commerce with a professional external audit designed for SMEs.